April 10, 2017 by Robin, Avon Rep and Owner at Imperial Crochet
As I get ready to open my new (and first) Etsy shop, I’ve been spending a lot of time thinking about branding and creating my shop’s image even before I open its virtual doors.
As a former community manager at an online lifestyle magazine-type site, and someone who’s been writing online for more than fifteen years, at various albeit now defunct sites, I know the importance of creating a brand for yourself and your site no matter what the topic is.
You might have noticed that I’ve chosen a photo of an aqua, gray, and white baby blanket to use as my featured photo here at Imperial Crochet. The photo was taken a while ago. It was a gift for my niece’s baby boy that I gave her at her baby shower. It’s also a source of inspiration and pride for me.
When I completed that blanket, it was the first time that I was extremely proud of my crochet work. It garnered a lot of praise from everyone who saw it and it was a turning point for me when I realized that, yes, I was pretty darn good at this crocheting thing and that I wanted to take my hobby to the next level. That’s why I’ve chosen to use it as my logo and why I’m building my brand around it.
I want Imperial Crochet’s brand to be all about casual, simple-yet-well-made, handmade crochet items. I believe the photo of this neatly folded blanket conveys that before I even type a single word. What do you think?
Without words, to me, this photo says:
- Neatness counts!
- Beautiful simple design.
- Well done crochet stitches.
- Cozy casual product.
- A gift you can be proud to give.
- A warm blanket you want to wrap yourself in.
- An item you’d be happy to use, show off, and own.
As part of my branding technique, I’ve used this same photo (or a facsimile of it) as the basis for my business cards, stickers, and at my Twitter, Instagram, and Facebook page too. I want everyone who sees it to know it represents Imperial Crochet and quality crochet products.
Although branding goes a lot further, and deeper, than just a well chosen logo, to be successful, I think the logo design is something that needs to be thoroughly and intensely considered before just willy-nilly picking something.
Do you agree?
How did you choose the logo for your brand? What else did you do to brand your website? Let’s talk about this in the comments section. I’d love to hear your thoughts on branding and logos.